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about us
about us

About GWM

Great Wall Motor Company Limited (GWM) is China’s largest SUV and pickup manufacturer. Since 2004, the company has been listed among China’s "Top 10 Listed Private Companies" and among "China's 500 Most Valuable Brands".

GWM aspires to build the reputation of Chinese auto brands around the world, developing a reputation for innovative research and development. The company aims to become known for its high quality brands and modern management methods, and as the builder of the best Chinese vehicles.

Wingle Overview

The Wingle pickup is a tough, reliable vehicle that your business can depend upon. Available in different versions with a single cabin, double cabin, also with petrol or diesel engines, the Wingle also comes in 4 x 2 and 4 x 4 versions.

Great Wall Motors exports its Wingle pickups to more than 120 countries. Swaidan Trading, part of Al Naboodah Group Enterprises is the exclusive distributor for Wingle and has showrooms and after sales service across the UAE – Dubai, Sharjah, Abu Dhabi, Ras Al Khaimah and Fujairah.

POER Overview

POER (pronounced “power”, acronym for "Powerful, Off-road, Enjoyable and Reliable") is the new premium pickup concept from Great Wall Motors! With exclusive features like adaptive cruise control & 360-degree parking cameras, POER will set new standards in the mid-size pickup segment.

The POER is capable of handling the harshest terrain. A truly versatile vehicle, which can meet all your professional and social needs. Discover how the GWM POER combines cutting edge technology with undeniable value.


Al Naboodah

Swaidan Trading, part of Al Naboodah Group Enterprises, is the exclusive distributor of a diverse portfolio of global brands in the transportation, heavy equipment, travel, electrical and furniture arenas plus it offers unrivalled after sales service, maintenance and support to its business and retail customers. Swaidan Trading has been in partnership with Great Wall Motor Company Limited (GWM) since 2001.

For more information on the group, visit www.alnaboodah.com